Comments on: opinions please

By: Mac

Mac — Mon, 04 Feb 2008 12:52:41 +0000

I’m one of the creative team responsible for the ad. so I thought I’d give you my perspective…

1. The ad campaign is all about what different character types do with the time or money they save by going to Cargiant.

2. There are four ads in the sequence – a good family man with a tiresome mother in-law, a young woman who hates smarmy sales men, a young buck who wants to outsmart the office know-it-all and Chris, the slimy sod.

The campaign, and if you use the underground/look at the backs of buses you will see all of the creatives… which give ‘Chris’ a context.

In short it’s not about CarGiant it’s about what we as individuals want when we’re buying a new car, what it takes to put a Giant Smile on our faces… save a weekend, treat the mother in law to a long holiday to the old country, wipe the smaile of a rivals face… or ‘Chris’…

3. He is a smarmy sod isn’t he – you can see that we made a point of choosing a smarmy self satisfied ‘look’. He is not symathetically portrayed.

4. This sort of toungue in cheek humour has been the bedrock of British comedy since (and before) tyhe days of carry-on

Anyway, even if you don’t agree with me, hopefully that gives some context. The aim is not to offend just to give a little ‘head smile’ and get the cost saving message over.

Mac

By: Hoffy

Hoffy — Sun, 03 Feb 2008 02:21:42 +0000

Thanks for dropping by hofflimits, Sarah, and posting about this tacky little ad. I think the other thing about it is the visuals of “Chris” – At first you see him looking self-satisfied because he has got a great deal on his car. Then once you read the bit about his girlfriend, suddenly you realise the image is, in fact, horribly lecherous and sleazy – adding to the overall tackiness of the ad.

By: Marcel

Marcel — Sat, 02 Feb 2008 12:57:07 +0000

a trip to Paris doesn’t have to be expensive, but this isn’t the point, yes it’s fun especially because there’s the unexpected twist at the end

can you send me a video of the burger king ad? just so I can judge myself, we don’t have it here…

By: sarah

sarah — Sat, 02 Feb 2008 00:33:51 +0000

One wonders why wife doesn’t have sufficient awareness of his income and outgoings (particularly if she has no income of her own) to notice such a thing. Even if they maintain separate accounts she should have an order of magnitude estimate – enough to notice a bit of a financial stretch like this trip to Paris seems to be.

OTOH it’s slightly more sophisticated than the burger king tv ads

look
its a girl
in a bikini
on a horse
see tits bounce
bounce, tits, bounce!
go buy a burger!

It almost makes me wish I ate burger king, so my boycott actually meant something.

By: Marcel

Marcel — Fri, 01 Feb 2008 22:40:31 +0000

good one

Or don’t you like Paris?